Ed Rafter

A consummate real estate professional with over two decades of experience, Ed Rafter has returned to Melbourne after 15 successful years in the London real estate market. He has navigated a wide range of real estate transactions, leveraging his strong negotiation skills and innovative digital marketing strategies to achieve outstanding outcomes. “Real estate is about understanding people’s needs and tailoring strategies that resonate with buyers,” he explains. 

Known for his exceptional communication, extensive market knowledge, and strategic approach, Ed’s clients consistently praise his attention to detail, quick response time, and clear communication, which make the process seamless and stress-free. His strong work ethic and ability to provide outstanding support have built enduring trust and numerous referrals. 

Having grown up as a Boroondara local, Ed attended St Kevin's College and completed a Bachelor of Engineering and Commerce at Swinburne University. His technical acumen complements his practical experience, and he has a deep understanding of the area’s lifestyle and amenities, which he incorporates into campaigns that connect with the right buyers.

Outside of work, Ed enjoys live sports and cherishes quality time with his family, especially his young daughter. His local insights, professional expertise, and personable nature make him a trusted advisor for property buyers and sellers alike.