My Neighbourhood with Jerome Feery

Lilli Murphy

February 2025

With over 16 years of experience living and working in the area, Jerome Ferry offers a unique perspective on Ascot Vale’s charm, its evolving property market, and the close-knit community that makes it a standout choice for families. From his favourite local spots to expert advice for sellers and buyers, Jerome shares his passion for real estate, his love for architectural design, and his personal journey as a renovator and father of three.

Talk to us about the Ascot Vale area and why it makes such a great location for young families like your own?

I'm a proud dad to three young kids, and I absolutely love raising my family in the heart of Ascot Vale. To me, it's the perfect place for families – quiet, leafy streets, friendly neighbours, and so much to do. Weekends are all about family adventures, whether it’s a walk along the Maribyrnong River, out for breakfast on Union Road or taking the kids for a play at one of the many local parks.

With excellent schools nearby, and a strong community vibe, I honestly couldn't imagine a better place to call home.

After living and working in Ascot Vale for 16 years, what changes have you seen in the property market over this time?

It’s been incredible to see the positive changes that have shaped the area and its property market. The suburb has grown into one of Melbourne’s most sought-after locations, with its mix of heritage charm and modern conveniences attracting families, professionals, and investors alike.

What initially drew you to real estate, what do you love about it and how has your career evolved over time?

I’ve always had an interest in architectural properties, even from a young age. At 20, I approached about 6 offices bef ore landing my first job alongside Simon Mason—someone I’m proud to still work with to this day.

In the beginning, it was tough. We had little recognition in the marketplace, and at the time, we were a new brand in the area. Through determination and perseverance, we gradually built our reputation and established ourselves in the community.

Today, I work within a fantastic team of five, and I feel incredibly fortunate to be surrounded by truly exceptional colleagues. What I love most about this job is that no two days are ever the same—we’re always learning, growing, and improving.

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What do you think is the key to developing genuine rapport with sellers and buyers?

It is about listening and understanding a clients needs. Everyone’s situation is different, and taking the time to hear their story, their goals, and their concerns makes all the difference. It’s about being approachable, honest, and keeping communication open—whether
that’s answering a quick question or providing regular updates, so they always feel informed and supported.

26 The Parade 033 — **Tell us about your most memorable sale, and what made it so special?**
My most memorable sale was a property at 26 The Parade, Ascot Vale.
This sale was particularly special because, initially, I missed the opportunity to list the property. It was sold to my clients in its original condition, and they then undertook a massive renovation project. Later, I was fortunate enough to represent them when it came time to sell.
We achieved a record-breaking result for the area at the time, which significantly bolstered my credibility in the premium
marketplace. The attention to detail in the renovation was exceptional, making the home a standout and a joy to present.

What advice would you give to a seller looking to make their property stand out in a competitive market?

My advice is to really focus on creating an unforgettable first impression.

Start by ensuring the basics are spot on—declutter, deep clean, and make the space feels light, fresh, and welcoming. A coat of paint in a neutral colour can work wonders to brighten up a room, and don’t overlook curb appeal—tidying up the garden, adding some greenery, or even sprucing up the front door can set the tone before buyers even step inside.

Staging can also be a game-changer, helping buyers picture themselves living in the space. A few stylish furnishings, thoughtful decor, and a warm, inviting atmosphere can create that emotional connection buyers are looking for.

Lastly, don’t underestimate the impact of a high-quality marketing campaign. Professional photography, engaging property videos, and creative marketing strategies ensure your home reaches the right audience and leaves a lasting impression. With the right preparation, presentation, and team by your side, you’ll have buyers falling in love with your property before they’ve even stepped through the door.

What trends in architecture or interior design have caught your attention recently, and how do they align with what buyers are looking for?
The Art Deco era is one of my favourite periods to work with. We sell many properties in Travancore, which showcase this beautiful early 1900s architecture. The curved features, intricate brickwork, and ornate plastering of this era are increasingly being incorporated into modern builds, which is fantastic to see.

What is the best piece of advice you've received?
All things take time. Some of the properties I am selling at present have taken years of communication. Another great piece of advice is to remain both hungry and humble.

What is a must-read book or podcast you recommend?
I’m a big fan of “The Imperfects” Podcast and listen to it most mornings while out running.
Book recommendation: The 5AM Club.