Behind the Sale: 58 Broadway, Camberwell
Felicity Allen
May 2021
There is so much more to a property sale than just the final sale result. Here, we’ve rounded up some of our best property campaigns from across key offices in our network. Interested in discussing your next property move? Contact us for an appraisal.
Quick Stats
Property Address: 58 Broadway, Camberwell
Days on Market: 24
Listing Live Date: 5th March, EOI Closing Date 30th March
Expected Sale Result (Range): $6.5m - $6.8m
Sale Method: Expressions of Interest
Number of attendees at OFIs: 28
Number of attendees at auction: 3
THE PROPERTY
A historically significant c1906 Queen Anne-style residence does not come up often. Let alone the fact this property was designed by renowned architect Richard M. Gutheridge, has been beautifully restored, extended and landscaped and is located in a blue ribbon, dress-circle pocket.
Featuring a heritage overlay, 4-bedrooms, 4-bathrooms, and 4-car spots, free-flowing entertainment areas, swimming pool, and lush garden surrounds, this property was something special. Having been with the current family since 2005, 58 Broadway was ready for its next family looking for their forever home.
THE CAMPAIGN
The agents and vendors decided on a ‘by-appointment’ strategy and an Expression of Interest campaign. A ‘by-appointment’ strategy was selected as it meant we were able to home in on serious buyers only, and due to the nature and price range of the property, there was much-appreciated privacy for the prospective buyers and the vendors with an EOI campaign. The smaller and more serious groups through meant agents were able to form relationships with those potential buyers throughout the duration of the campaign period.
We opted for light advertising including internet marketing only. This light approach was in line with the exclusivity of the address and the chosen sales method.
THE RESULT
By the closing of the expressions of interest campaign, we had 2 offers to put forward to the vendor. In the end, a family with young adult children were the buyers of this magnificent home, and the vendors were thrilled not only with the result, but with the fact a local family would be able to enjoy the property just as much as they had.
