Isabella Lu

Isabella Lu has built a reputation for consistently achieving outstanding outcomes for her valued clients. She assesses current market sentiment to formulate effective sales and marketing campaigns, delivering results that often exceed expectations. She maintains close contact with active buyers, both locally and further afield, to personally promote buying opportunities and build competition around every sale.

"I bring exceptional interpersonal communication skills to my role. I think outside the square to devise strategies that achieve my clients' objectives," Isabella says.

Known for her deep knowledge of the Boroondara market, Isabella combines motivation and drive with first class negotiation skills. Clients trust her judgement and value her expertise.

Among her loyal clients, including many from international backgrounds, Isabella is respected for her honesty, empathy and diligence. In her own words, her philosophy is “service first, sales later.” Fluent in Chinese, she has a loyal network of clients who rely on her industry knowledge to guide their property journey.

Isabella has secured many record-breaking sales, particularly of boutique and luxury homes. She has received several awards across her career and has been named in the Herald Sun’s Top 20 Women in Real Estate.

Isabella enjoyed a decade long career in sales before making the switch to real estate. She is closely involved in the local community, including supporting local school fundraising.